Natalia is a senior User Experience Consultant from Colombia. Formerly Usaria's office co-director in Bogotá, where still is partner. She has been known as an usability leader and mentor by organizing annually the local World Usability Day event since 2005.
Since she performed as SIGCHI-Latam Practitioners Vice-Chair, has promoted the connection between Interaction Design Communities and Human Computer Interaction ones in South America. Currently is based in UK, studying a MA in Applied Imagination in Creative Industries at University of the Arts London
I like knowledge and sharing it. Even tough I love defining new products and information structures, my pleasure is to share what I learn. That's why I had presented different talks and conferences about my professional experience in design events in Argentina, México, Brasil, Perú and Spain. I also has gave some classes as Adjunct Professor in design, engineering and communication departments of some Colombian universities.
I began my career as a digital journalist in El Pais, newspaper from Cali, an then I move to Chile to work as Information Architect in I2B Digital Agency. As journalist I learned to observe, hear and empathize with people live stories, and as foreign information architect to understand cultures and different ways of thinking to classify information.
During all my professional experience my focus has been to take care about usability and interaction design problems, specifically for corporate interfaces in different business areas like Insurance, Banking, Health, Education and Government.
In this road, I have supported small and big teams of engineers, visual designers, marketing people and multidisciplinary professionals to they understand the user first before (re)defining interfaces. Even though the last years I have been more concerned about the teams understand themselves to have more internal empathy and finally reach the external one.
In my free time I like to support and volunteer in tech communities as startup weekends, tech conferences, bootcamps, design forums, among others.
While I'm not thinking about improving product usability or experience in services, I'm traveling, taking care of my plants, knitting, having fun with my future husband or reading some poetry and short stories. But honestly most of the time I'm looking for new ways to stay connected to my inner child to never stop being a clown :o)